30, and a Guo Ailun PE dubbed “Morpho” dropping Jan. 11 that harkens back to the “Fire Red” V, a new “Bayou Boys” look for Zion Williamson set for Nov.
I see MJ still being the heart and sole behind the shoe.”Īir Jordan 35s clockwise from top middle: "Center of Gravity," "Bayou Boys," "DNA," "Morpho," "Warrior." Image via Jordan BrandĪmong the handful of styles previewed by Jordan Brand are a black and red “Warrior” colorway launching on Oct. The one thing with MJ, he was super good on offense, super good on defense-he kind of represented all those athletes-he did it all. “We meet with him, and even before we start sketching we’ll have a conversation, and he’s very keen about the current state of the NBA and how players are playing and the game is changing. Despite not having played in the NBA since 2003, Kuerbis still sees the shoe as coming ultimately from Michael Jordan, who still has input on the design as well. “To be able to design a shoe that’s going to be able to work for Zion, who’s just a beast on the court, to someone like Luka, who’s stepping back and wants to be very nimble, you have to take in a lot of feedback and design a shoe that can work for all of them.” Thankfully, he doesn’t have to look far to find an appropriate muse. Kuerbis revealed that another of the biggest challenges in designing the Air Jordan game shoe is the diversity in athletes who will wear it. “It took a little bit of practice,” Kuerbis admits, “but I think we’ve gotten really good at working remotely.There were more questions than answers, but fortunately we were able to come together as a team and get through it.” The model was in the finishing stages when the world was upended, which led the team to working remotely-not only from the U.S., but from home. “I think it’s always fun to add those little winks back to some of the legacy models, just to reference that, but also push the future as much as possible,” Kuerbis explains.Īs has become the rule in 2020, the ongoing global pandemic played a role in the development of the Air Jordan 35. There’s also a nod to Air Jordan 5, seen in the molded collar and tongue shape. The Air Jordan 35's Eclipse Plate and Flightwire. Image via Jordan BrandĪll of this performance direction and technology isn’t to say that hype doesn’t play any role in the new game shoes, as evidenced in the 35’s under-the-radar first official mention in a press release as part of a new Fragment collection. Instead, through a combination of top-tier young talent wearing the product at the game’s highest level and genre-pushing innovation like the Eclipse Plate technology introduced in the Air Jordan 34, the game shoe’s legacy is thriving even in an era where hype is driving the sneaker industry. Trends change, and whether or not true basketball sneakers ever move back off court, the performance of the modern Air Jordan line has helped carry a legacy that could have easily been forgotten when Michael Jordan retired for good in 2003. A shoe like the Air Jordan 4 was just as likely to be seen in the streets as on the courts when it originally dropped in the late ‘80s, but the 34? Casual outfit sightings have been few and far between despite it becoming an instant hit with ballers, and not even a Travis Scott co-sign and collaboration could propel the 33 into fit pics on Instagram feeds. That distinction that matters now more than ever, with interest in performance basketball footwear continually waning when it comes to off-court wear.
17, it’s become something that’s almost expected of a new Air Jordan game shoe from the players wearing them in local pickup games all the way to the NBA Playoffs. But in 2020, as the latest entry into the world’s most famous sneaker line is officially unveiled ahead of its global launch on Oct. It’s an edict probably not much different from what was set for the Air Jordan 5, or any other model in the line for that matter. “This has to be the best playing shoe, period,” says Tate Kuerbis, designer of the Air Jordan 35.
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